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Billboards, Visual Clutter, and the Heritage District of Iloilo

Billboards--signs of commerce and marketing. They are integral in commerce informing their markets of their products or services, especially on commercial districts. But what if, these billboards seem to steal the limelight and character of the heritage districts? In Iloilo, there seems to be an ongoing war between the capitalist billboards versus appreciating heritage and history--especially in its historic commercial center, Calle Real.

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